If you're after media coverage, content, great copywriting — all strategically driven by AI — come to us.
K&C is AI-led PR, media relations, content, and copywriting in one team. Strategy, measurement, and PR delivery — tactically focused on improving your AI search positioning, which delivers top-tier media coverage as a result.
Three lanes in this market. Pick the one that matches what you actually need.
Traditional PR agencies are the right fit. Big creative campaigns, full corporate retainers, crisis response, day-to-day media office — and GEO bolted onto the side.
If that's the brief, we'll happily refer you to a partner.
SaaS GEO tools are the right fit. Self-serve, dashboard-led, automated tracking — measurement only, no human delivery layer.
If you've got an in-house team that just needs the data, that's the route.
K&C sits in between. We measure how AI talks about your business (AVS), build the strategy off that data, and deliver the PR, content, and copywriting that closes the gaps.
No overpriced creative campaigns. No bolt-ons. Tactical, AI-driven, focused on outcomes you can measure.
Traditional PR optimises for clippings — mentions in the trade press, broadsheet features, podcast appearances. Reach is the metric. Coverage is the deliverable. The campaigns that go with it tend to be big, creative, and expensive.
AI-led PR optimises for what the LLM crawlers index, what gets cited inside AI answers, and what shapes the narrative AI tells about your category. It's tactical, not theatrical. The deliverable is still coverage — but the targets are the publications, podcasts, comparison pages, and structured-data sources that AI systems pull from. Same craft. Different bullseye. Lower cost. More measurable.
Crucially, the strategy is never invented from scratch. Every AI-led PR engagement is shaped by the AVS report — we know which queries you're losing, which competitors are owning the citation, which sources AI is pulling from, and which gaps in your content footprint AI is reading as silence. The PR plan is the answer to the audit.
We measure how AI describes your business (AVS), publish a strategy you can read in 20 minutes, then deliver the media relations, copywriting, and content work that closes the citation gaps the audit found.
Trade press placement, broadsheet pitching, podcast appearances, expert commentary in roundups — targeted at the publications LLMs pull from when answering category questions in your space. Working relationships across UK trade press, national broadsheets, and an international consultant network for non-UK markets.
Long-form articles, methodology pieces, worked examples, listicles, glossary terms, FAQ content, and structured comparison pages — the canonical content LLMs cite when no third-party source dominates. Delivered by our in-house copywriter and a network of specialist writers, all briefed on the AVS recommendations.
Schema markup deployment (Organization, FAQPage, Article, Product), site structure work, last-updated meta, internal-link architecture, and the technical scaffolding LLMs need to confidently cite a page. Delivered alongside the editorial work so AI sees the full picture.
UK SMEs and scale-ups that want to be cited in AI but don't have the in-house PR firepower. International businesses entering the UK or expanding into Europe who need an AI-citation footprint in a new market. Agencies and consultancies (white-label and partner) who want AI-visibility delivery without building a GEO team. Charities and challenger brands who need to be in the AI conversation about their cause or category.
AI-led PR is priced per engagement — bespoke to your category, your competitors, and the citation gaps the AVS audit surfaces. The AVS report is the fixed entry point (indicative: £2,750 Annual / £4,750 Bi-Annual / £8,000 Quarterly). Delivery work is scoped against the Top 12 recommendations you choose. Full pricing detail.
Every AI-led PR engagement begins with a measurement. Run the AVS report. Read the Top 12. Then decide which parts you want us to deliver.
Start an AVS Talk to us