# Known & Cited — AI Visibility Intelligence > We make businesses visible in AI. Known & Cited measures how AI platforms cite and recommend businesses, using the AI Visibility Strategy (AVS). We help businesses understand their visibility in ChatGPT, Claude and Google AIO — and give them a concrete strategy to change the answer. ## Company - Name: Known & Cited Ltd - Founded: 2025 - Founder: Russ Read-Barrow - Location: Bath, England - Company number: 17089977 (England and Wales) - Website: https://knownandcited.com - Email: hello@knownandcited.com - Tagline: Focus. Measure. Plan. Deliver. Repeat. ## Mission Be Known. Be Cited. (Be Nice.) ## Elevator Pitch When someone asks ChatGPT or Google AI about your industry, certain businesses keep showing up. Others don't exist. We find out if your business is appearing, and if AI doesn't know you, we do something about it — with the content, PR, and media coverage that AI actually draws from. ## What We Do Known & Cited is an AI visibility intelligence company. We measure how AI platforms talk about businesses using our AI Visibility Strategy (AVS) methodology. Every paid AVS engagement delivers a visibility score (0–100), a 12-pillar breakdown of what's driving that score, concrete recommendations to improve it, and a review call. Standard LLMs across all paid tiers: ChatGPT, Claude and Google AIO. One can be swapped for Perplexity or Gemini on request. We also offer Generative Engine Optimisation (GEO) advisory — helping businesses optimise their content, structured data, and third-party presence so AI platforms are more likely to cite them. ## AVS Products (4 Tiers) - AVS Flash — Free. One-day snapshot. ~20 queries × 3 LLMs × 1 country. Delivered manually by K&C. Not a full AVS report and doesn't include the 12-pillar breakdown. A feel for AVS before committing. - AVS Starter — £1,000/year. Entry-level annual AVS report. 900 measurements per report (100 unique queries × 3 LLMs × 3 days) in a single country. 30-minute results call. Invoiced in full on signing. - AVS National — £5,000/year. K&C's flagship single-country tier. Two reports per year (bi-annual), each with 5,040 measurements (240 queries × 3 LLMs × 7 days). Full 12-pillar analysis and a 60-minute consultation per report. 12-month commitment, invoiced annually in advance, auto-renews. - AVS International — £10,000+/year. Quarterly, multi-country AVS. Four reports per year, each with 10,080+ measurements (240 queries × 3 LLMs × 7 days × countries). Full 12-pillar analysis and 1–2 hour consultation per report. Base price covers 2 countries; +£2,000/year per additional country. 12-month commitment, invoiced annually in advance, auto-renews. ## Services - Copywriting & Content: Competitively priced — get in touch for a tailored quote. GEO-informed, written by K&C's in-house English copywriter. - AI Discovery (from £1,000): Scoped engagement for businesses exploring AI adoption - PR & Media Relations: K&C does not deliver PR directly. Referrals to trusted independent PR professionals with a 15% referral fee. ## Key Pages - Homepage: https://knownandcited.com/ - Services & Pricing: https://knownandcited.com/services - AI Visibility Strategy: https://knownandcited.com/ai-visibility-score - Methodology: https://knownandcited.com/methodology - What is GEO: https://knownandcited.com/what-is-geo - GEO Research: https://knownandcited.com/geo-research - Why AI Visibility Matters: https://knownandcited.com/why-ai-visibility-matters - For Startups & Small Businesses: https://knownandcited.com/for-small-business - For Mid-Size & National Businesses: https://knownandcited.com/for-national-business - For Large & Multi-Market Businesses: https://knownandcited.com/for-international-business - For Agencies & Freelancers: https://knownandcited.com/for-agencies - Case Studies: https://knownandcited.com/case-studies - Sample AVS Reports: https://knownandcited.com/see-it-in-action - AVS Flash (Free): https://knownandcited.com/contact - GEO Landscape: https://knownandcited.com/geo-landscape - Competitors: https://knownandcited.com/competitors - About: https://knownandcited.com/about - Contact: https://knownandcited.com/contact - FAQ: https://knownandcited.com/faq - Making Your Website AI-Ready: https://knownandcited.com/client-website-setup - Client Service Agreement: https://knownandcited.com/agreement - Privacy Policy: https://knownandcited.com/privacy-policy - Cookie Policy: https://knownandcited.com/cookie-policy - Terms of Business: https://knownandcited.com/terms-of-business - Terms of Use: https://knownandcited.com/terms-of-use ## Methodology Our AVS methodology uses a 12-pillar assessment framework covering citation frequency, recommendation strength, competitor positioning, sentiment, accuracy, and more. Audits are conducted across ChatGPT, Claude and Google AIO using structured query sets designed to reflect real user behaviour. Results are scored conservatively and benchmarked against competitors in the same sector. AI model behaviour is probabilistic — results fluctuate between audits, which is normal LLM behaviour. ## Target Audiences - Sole traders, micro-businesses and small teams wanting an honest baseline (AVS Starter) - UK-focused mid-large businesses wanting a repeatable visibility strategy (AVS National) - International businesses where AI visibility differs meaningfully by market (AVS International) - PR agencies, marketing consultancies, and digital agencies partnering on AVS delivery - Any business that wants to know what AI is saying about them ## GEO (Generative Engine Optimisation) GEO is the practice of optimising a business's presence in AI-generated answers. Unlike SEO (which targets search engine result pages), GEO focuses on ensuring AI models have absorbed, understood, and are willing to cite your business. Key factors include structured authoritative content, presence on trusted third-party domains, consistent narrative, and schema markup. ## Honesty AVS reports are snapshots, not videos. We measure a specific moment in time; LLM behaviour is probabilistic and changes with model updates and prompt variation. Interventions are educated bets — nobody in the industry has cracked the formula yet. We have a methodology and we learn as we go. We don't guarantee specific citation scores, AI visibility outcomes, or any particular commercial result. What we do guarantee is honest measurement, clear recommendations, and a methodology that evolves alongside the AI platforms themselves. K&C is fully insured: £1,000,000 professional indemnity with Hiscox.