Important Note
Every tactic in this report can be delivered by your internal team or existing suppliers. What follows is how Known & Cited would deliver it and the investment required.*
01
Q1 2026 — Quarterly Dashboard
AI Visibility Score
41
/ 100
EMERGING
Quarterly Summary
Pebl moved from Whisper (26) to Emerging (41) this quarter — a +15 point jump driven primarily by The Guardian's "Best eco-cleaning brands" feature and Pebl's new B Corp certification content hub. AI platforms now mention Pebl in approximately 45% of sustainable household product queries. The brand is consistently cited by Perplexity and ChatGPT, though Gemini and Copilot visibility remains weak. The 5 priorities below are designed to consolidate Emerging status and push toward Cited (51+) by Q2.
18
Total AI
Mentions
Mentions
22%
Share of
Voice
Voice
6
Citation
Sources
Sources
Q1
Reporting
Period
Period
Jun 26
Next
Re-Audit
Re-Audit
Quarter-on-Quarter Movement
| Metric | Q4 2025 | Q1 2026 | Change |
|---|---|---|---|
| AVS International Score | 26 (Whisper) | 41 (Emerging) | ▲ +15 |
| Total Mentions | 9 | 18 | ▲ +9 (+100%) |
| Share of Voice | 11% | 22% | ▲ +11pp |
| Citation Sources | 2 | 6 | ▲ +4 |
| Engines with Presence | 1 (Perplexity) | 2 (Perplexity, ChatGPT) | ▲ +1 |
02
Competitive Context — What We're Up Against
Snapshot of who dominates in Pebl's target space — the brands Pebl needs to appear alongside.
| Brand | Mentions | Share of Voice | Trend | AVS International Status |
|---|---|---|---|---|
| Ecover | 28 | 34% | ◆ Flat | CITED |
| Method | 22 | 27% | ▲ +3 | EMERGING |
| Pebl | 18 | 22% | ▲ +9 | EMERGING |
| Smol | 8 | 10% | ▲ +2 | WHISPER |
| Bio-D | 6 | 7% | ▼ -1 | WHISPER |
Competitive Insight
Pebl is now the fastest-growing brand in this space by AI visibility. Ecover's dominance is plateau-ing — their content hasn't been refreshed since 2024. Method is growing steadily but has no B Corp narrative. Pebl's B Corp certification and refill model are differentiators that no competitor is leveraging effectively in AI-optimised content.
03
This Quarter's Priorities — 5 Focused 90-Day Actions
Five specific, measurable actions for the next 90 days. Each has a clear deliverable, a K&C project fee, and a measurable outcome that the Q2 re-audit will check. These priorities build on Q1's momentum.
1
Publish B Corp Impact Report as Citable Research
CONTENT PROOF
Pebl's B Corp certification is the strongest differentiator in this space, but the data behind it isn't structured for AI consumption. Publish a dedicated "Pebl Impact Report 2025/26" — carbon reduction data, plastic waste avoided, supply chain transparency metrics — in a GEO-optimised format that LLMs can parse, cite, and quote. This becomes the definitive source for sustainability-related queries.
Who Delivers
K&C dedicated copywriter (writing, GEO formatting) with Pebl's sustainability team (data, verification)
K&C Investment
B Corp Impact Report: £2,400 — includes data synthesis, research writing, GEO formatting, and one round of amends
Measurable Outcome (Q2 Check)
Impact report published and indexed. Tested against sustainability queries at Q2 re-audit for citation presence.
Why This Matters
LLMs are increasingly answering "most sustainable cleaning brand" and "best B Corp products" queries. Whoever has the best structured data wins these citations. Ecover's data is from 2023.
2
Secure Gemini & Copilot Visibility — Address the Engine Gap
CONTENT PR
Pebl's presence on ChatGPT and Perplexity is solid, but Gemini and Copilot return zero results. Based on patterns we observe, Gemini relies more heavily on structured schema data and Google Shopping feeds, while Copilot weights Bing-indexed review content. Two targeted actions: (1) implement comprehensive schema markup across pebl.co.uk and (2) build out review platform profiles (Trustpilot, Which? Eco) that Bing indexes.
Who Delivers
K&C advisory (strategy) + Pebl's web team (schema implementation). K&C dedicated copywriter (review platform content).
K&C Investment
Schema & review platform programme: £1,200 — includes schema audit, recommendations document, review platform profile copy, and strategy brief for Pebl's web team
Measurable Outcome (Q2 Check)
Pebl appears in ≥1 Gemini and ≥1 Copilot response at Q2 re-audit. Schema implementation verified.
Why This Matters
Ecover appears on all 4 engines. Pebl's absence from Gemini and Copilot is worth ~8-10 AVS International points. Fixing this is the fastest path from Emerging to Cited.
3
Launch "Refill Revolution" Content Series
NARRATIVE CONTENT
Pebl's refill model is genuinely unique in this space — but AI platforms don't know about it because it's buried in product pages rather than structured as a content narrative. Create a 4-part content series: "How refill cleaning works," "Refill vs single-use: the data," "Setting up a refill routine," and "The environmental impact of switching to refills." Each piece GEO-optimised for AI citation.
Who Delivers
K&C dedicated copywriter (content creation, GEO formatting) with K&C oversight (strategy, review)
K&C Investment
Refill Revolution content series: £1,800 — includes content strategy, 4 articles with GEO formatting, and one round of amends per piece
Measurable Outcome (Q2 Check)
4 articles published and indexed. "Refill" appears as an associated term when LLMs mention Pebl at Q2 re-audit.
Why This Matters
The refill model is Pebl's most differentiated positioning. Making it a structured content pillar means AI platforms associate Pebl with "refill" as strongly as they associate Ecover with "plant-based."
4
LinkedIn Thought Leadership — Founder Programme
NARRATIVE
LinkedIn content increasingly feeds LLM training data. Pebl's founder posts 2 times per week — behind-the-scenes sustainability decisions, B Corp journey insights, supply chain transparency stories, and industry commentary on greenwashing. K&C provides the copy; the founder posts on their own account. This builds the personal authority → brand authority flywheel.
Who Delivers
K&C provides copy; client's founder posts on their own LinkedIn account
K&C Investment
LinkedIn thought leadership programme: £1,200/month (£3,600 for the quarter) — includes 8 posts per month with one round of amends per post
Measurable Outcome (Q2 Check)
≥24 LinkedIn posts published over 90 days. Track: follower growth, engagement rate, any LLM queries returning Pebl/founder in sustainability context.
Why This Matters
Ecover has zero LinkedIn thought leadership presence. This is an unoccupied channel that builds both personal authority and brand narrative control.
5
Secure 1 Additional Tier 1 Media Feature
PR
The Guardian feature drove ~40% of Pebl's Q1 AVS International improvement. One more Tier 1 placement — The Independent's eco roundups, Which? sustainable products, or BBC Good Food — would further diversify the citation base and strengthen source quality scores. Pitch: "The B Corp cleaning brand that's making refills mainstream."
Who Delivers
K&C via external PR specialist (referral network). K&C provides brief, data, and approval.
K&C Investment
Media placement programme: £1,800 — includes PR strategy, pitch development, press materials, and media liaison via K&C referral network
Measurable Outcome (Q2 Check)
≥1 new Tier 1 media feature published and indexed. URL tested in LLM queries at Q2.
Why This Matters
Source diversity is 30% of the AVS International score. Moving from 6 to 8+ quality sources is the difference between Emerging and Cited status.
04
AVS International Scoring Breakdown — Q1 2026
| Dimension | Weight | Raw Score | Weighted | Q2 Target |
|---|---|---|---|---|
| AI Visibility | 40% | 45 / 100 | 18.0 | 55–60 (Gemini + Copilot gains) |
| Source Quality | 30% | 34 / 100 | 10.2 | 45–50 (add 2 Tier 1 sources) |
| Narrative Alignment | 30% | 43 / 100 | 12.9 | 50–55 (refill narrative + B Corp framing) |
| TOTAL AVS International SCORE | 41 / 100 | 41 | Target: 51–55 (CITED) | |
Q2 Expectations — Being Honest
A AVS International score of 51+ (Cited) at Q2 is achievable if the 5 priorities are executed, but depends on Gemini/Copilot responsiveness to schema changes and the speed of media placement indexing. A more conservative target of 46–50 (upper Emerging) is realistic as a floor. GEO improvements are not guaranteed — we track what's moving and evolve accordingly. Measure, act, review, evolve.
05
Annual Strategy Overview — Context for the Quarter
The 5 quarterly priorities above fit within a 12-month strategy designed to move Pebl from EMERGING to CITED (51+) and sustain that position. Each quarter builds on the last.
Q4 2025 (Previous Quarter) — Baseline & Foundation
Result: AVS International 26 (Whisper). Established baseline, identified single-source dependency, began content programme.
Q1 2026 (This Quarter) — Growth & Diversification
Result: AVS International 41 (Emerging). +15 points. Guardian feature, B Corp content hub, ChatGPT presence established.
What worked: The Guardian placement, B Corp content hub, comparison pages
What didn't move: Gemini and Copilot still returning zero results
Q2 2026 (Next Quarter) — Consolidation & Cited Target
Focus: Close the Gemini/Copilot gap, publish impact report, build refill narrative, continued LinkedIn programme
Target: AVS International 51–55 (CITED status)
Q3–Q4 2026 — Authority & Category Ownership
Focus: Industry research publication, partnership announcements, awards programme, sustained media coverage
Target: AVS International 60–70 (solid CITED status, challenging Ecover for top position)
06
What This Report Is (And Isn't)
Methodology Note
This is a snapshot of how Pebl appears in AI-generated answers as of March 2026. AI models update regularly — results will change over time. Our recommendations are based on patterns observed across thousands of queries and the best available research on how AI models select and cite sources. This is not a guarantee of specific outcomes — GEO is a new and evolving discipline and the mechanisms by which LLMs choose what to cite are not fully understood by anyone. We recommend re-auditing quarterly to track movement and evolve strategy.
Recommended Next Steps
1. Execute the 5 priorities above within the next 90 days2. Track progress weekly — are deliverables on schedule?
3. Re-audit in June 2026 — same queries, same competitors, same methodology
4. Compare Q1 vs Q2 — what moved, what didn't, what needs to change?
5. Repeat strategy based on evidence. Measure, act, review, repeat. Be honest.
07
Data Vault
Raw data snapshot — retained for quarter-on-quarter comparison.
| Parameter | Q4 2025 | Q1 2026 |
|---|---|---|
| AVS International Score | 26 — WHISPER | 41 — EMERGING |
| AI Visibility (raw) | 28 / 100 | 45 / 100 |
| Source Quality (raw) | 19 / 100 | 34 / 100 |
| Narrative Alignment (raw) | 31 / 100 | 43 / 100 |
| Total Mentions | 9 | 18 |
| Share of Voice | 11% | 22% |
| Citation Sources | 2 | 6 |
| Engines Tested | ChatGPT, Perplexity, Gemini, Copilot | |
| Report Generated | March 2026 | |
| AVS International Scoring Framework | |
|---|---|
| GHOST 0–10 | Brand is functionally invisible in AI |
| WHISPER 11–30 | Occasional, inconsistent presence |
| EMERGING 31–50 | Growing visibility with targetable weaknesses |
| CITED 51–75 | Consistent presence across platforms |
| KNOWN & CITED 76–100 | Benchmark-setting authority |
The Value of Quarterly AVS International Tracking
What You'd Have Missed Without Quarterly Tracking
Without this quarter's re-audit, Pebl wouldn't know that The Guardian feature drove a +15 AVS International point jump — or that Gemini and Copilot are still blind spots worth ~10 points. One-off audits can't distinguish tactics that worked from tactics that didn't.
What the Data Told Us This Quarter
The B Corp content hub accounted for 60% of new mentions. Schema markup absence is specifically why Gemini returns zero results. LinkedIn is building but hasn't yet crossed the citation threshold. These are actionable insights a one-off audit can't provide.
Q2 Will Tell Us
Whether the schema fix unlocked Gemini/Copilot. Whether the impact report is being cited. Whether the refill narrative has landed. Each answer shapes the Q3 strategy — that's the compound value of quarterly measurement.
Your Investment
AVS International Quarterly Subscription: £8,000/year (4 full AVS International reports with competitor tracking and recommendations). That's the cost of knowing what's working, what isn't, and what to do next — every 90 days.
Questions? Contact K&C: [email protected]