The way people find businesses is changing. Fast.

AI platforms are replacing traditional search for millions of buying decisions every day. If your business isn't visible in AI, you're invisible to a growing share of your market.

Your customers are already searching differently

The way people discover businesses is fragmenting. A growing chunk of your potential customers are getting recommendations from AI before they ever see your website. If AI doesn't know about you — or worse, recommends your competitor — you've lost that customer before the conversation even started.

900M+

weekly ChatGPT users

(OpenAI, Dec 2025)

37%

of consumers now start with AI

(Conductor, 2025)

69%

of Google searches are zero-click

(Similarweb, 2024)

37%

of consumers now start searches with AI instead of Google

Conductor survey, Q1 2026

75%

of consumers say they're using AI search more than a year ago

Orbit Media, 2026

69%

of Google searches now end without a click — up from 56% a year earlier. With AI Overviews, it's 83%

Similarweb, July 2025 / Semrush, 2025

-25%

Gartner predicted a 25% drop in traditional search by 2026 — and the data is bearing it out

Gartner, Feb 2024 (tracking against actuals)

-33%

Google's search traffic to publishers dropped by a third in 2025

Chartbeat / Press Gazette, 2025

~12%

ChatGPT now commands roughly 12% of Google's search volume, surpassing Bing

ALM Corp analysis, 2026

B2B buyers are already using AI to choose suppliers

Most K&C clients are B2B. The 66% UK stat isn't a Silicon Valley bubble number — it's UK senior decision-makers. And 90% trust what AI tells them. If ChatGPT doesn't mention your business when someone asks "who are the best [your sector] companies in the UK?" — you've been filtered out by an algorithm, not a human.

66%

of UK senior B2B decision-makers use AI tools to research and evaluate suppliers

Magenta Associates, 2025 (survey of 300 UK professionals)

90%

of those buyers trust the recommendations AI gives them

Magenta Associates, 2025

94%

of B2B buyers used LLMs during their purchase journey

6sense / Forrester, 2025

85%

of 25–34-year-old buyers use AI for supplier research, vs just 23% of 55–64-year-olds

Magenta Associates, 2025

29%

of B2B buyers now start research with AI before ever touching Google

6sense, 2025

2028

Gartner projects 90% of B2B buying will be intermediated by AI agents by this year

Gartner, 2025

This isn't coming. It's here.

AI platforms don't work like Google. You can't buy your way to the top with ads.
AI recommendations are based on what it's learned from the open web — your website, third-party coverage, reviews, structured data.
Most brands have no idea what AI is saying about them right now.
Some are being recommended. Some are being ignored. Some are being recommended for the wrong things.
The brands that act now — measuring, understanding, and optimising their AI visibility — will have a structural advantage.

If AI isn't talking about your business, your next customer might never find you.

Sources: Magenta Associates 2025, 6sense/Forrester 2025, Conductor/Search Engine Land 2026, Orbit Media 2026, Similarweb 2025, Semrush 2025, Gartner 2024/2025, Chartbeat/Press Gazette 2025, ALM Corp 2026

The way people find businesses is changing. Fast.

Your customers are already searching differently

B2B buyers are already using AI to choose suppliers

This isn't coming. It's here.

Find out what AI is saying about your business