Our AI Visibility Score is a structured, repeatable framework for measuring how AI platforms cite your business. It's not a solved science — but it's a proper methodology, not guesswork.
AVS delivers a bespoke GEO and AI search strategy tailored 100% to where you want to be seen, how you want to be seen, and what you want to be known and cited for. No other brand will have the same report and strategy as you. Every audit is custom-built to your specific industry, market, competitive landscape, and goals.
The AI Visibility Score is a score out of 100 that measures how often and how prominently AI platforms mention your business when asked relevant questions about your sector. It's based on structured queries across multiple AI engines, scored against a consistent framework that lets us track meaningful change over time.
We design a tailored set of queries across your sector — in any market and any language — and run them across multiple AI engines selected for your tier. We analyse every response and classify your business's visibility into one of five tiers:
Every business falls into one of five tiers based on their overall AVS score:
Your AVS score is benchmarked against competitors in your sector. The distribution across these tiers shows not just where you stand, but where you need to go.
The 12 Key Factor Pillars are the categories we test across for AVS and AVS International tiers. They're designed to cover every dimension of how AI models evaluate and cite brands in your sector. AVS Starter uses a focused assessment tailored to your business. Each pillar is customised to your specific industry — a SaaS platform gets different questions than a meal kit company or a financial services firm.
How well-known and trusted is your business for expertise and authority?
How clearly is your service range understood by AI models?
How visible are your integrations and technology capabilities?
How much concrete evidence of impact does AI see from you?
How well-documented and transparent is your approach?
How comprehensive and actionable is your reporting framework?
How wide a range of topics and use cases do you address?
How transparent and accessible is your pricing to AI models?
How rich and comprehensive is your feature set?
How accessible is your platform for new users?
How easily does your platform integrate with other tools?
How strong is your support infrastructure and community?
These pillars provide a comprehensive framework, but they may be evolved depending on the specific brand's market, sector, and competitive landscape. Not every pillar carries equal weight for every brand — and that's by design.
Your overall AI Visibility Score is built from three equal dimensions, each contributing 30-40% to the final number:
AI Visibility (40%): Your mention rate and citation frequency across all engines, benchmarked against competitors. This is the primary indicator of how visible you are in conversational AI.
Source Quality (30%): How many citations come from sources that mention or link to your business. This measures the strength of the underlying evidence base that AI models are drawing from.
Narrative Alignment (30%): How well your business's story is represented across the 12 pillars. This measures whether AI models understand and represent your positioning accurately.
We use Authoritas — a measurement platform that enables structured query collection across multiple AI engines simultaneously, with support for localised queries in any language. Authoritas provides the data infrastructure; we provide the methodology, analysis, and strategic interpretation. You can learn more at authoritas.com.
Quarterly is our recommended minimum. AI platforms change constantly — models update, training data shifts, competitor content evolves, and new features are released. A single audit is a photograph; quarterly re-measurement turns it into a video. The real value is the longitudinal data: seeing what's shifting over time and whether your actions are working. You can catch emerging trends, competitive movements, and the impact of your own content efforts far more effectively with quarterly tracking.
No — and anyone who says it is, is overselling. GEO is a new discipline. LLM mechanisms are opaque and evolving. What we offer is structured measurement, informed recommendations, and ongoing tracking. We're confident about our methodology, not about guaranteed results. We measure, act, review, and repeat. That's honest.
Every AVS audit comes with prioritised strategic recommendations — 3 core strategies for AVS, top 10 for AVS, 10+ per market for AVS International Bespoke, and comprehensive strategic guidance throughout. Each recommendation is tagged so you know exactly what's involved:
[K&C Content] — we write it. Blog posts, website pages, thought leadership, FAQs. We price fairly and competitively — between £600–800 per day.
[K&C PR Connect] — we connect you with the right PR specialist for your market and sector. We'll connect you and provide an indicative scope. The PR specialist works directly with you — K&C provides the strategic brief and handover, they handle the execution.
[Internal] — your team does it. We'll tell you what and how, with an estimated time for your in-house team.
[Internal — AI Opportunity] — if it's technical or document work, we'll flag it: "Talk to us about AI — we may be able to help improve this process."
[Combined] — part us, part you. We'll show both estimates so you can see what we handle and what your team owns.
Every recommendation includes a full breakdown in the supporting document — so you can brief your agency, plan your internal resources, or hand the whole lot to us.
Find out in 30 seconds with a free AVS Flash.
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Can't beat it? We'll reconsider our pricing. That's how confident we are.