Review and accept our Client Service Agreement online. This is the master agreement that governs how we work together. Individual projects are then covered by simple Order Forms issued under this agreement.
Read the agreement below, then complete the acceptance form at the bottom.
Company Number: 17089977 | Registered in England & Wales
This agreement sets out the general terms under which Known & Cited Ltd provides services to you. Individual projects are governed by Order Forms issued under this agreement.
"K&C", "we", "us" means Known & Cited Ltd (company number 17089977). "Client", "you" means the person or organisation identified in the acceptance form. "Services" means the services described in clause 2. "Order Form" means a document specifying services, deliverables, timeline, and fees. "AVS International" means AI Visibility Score.
K&C provides: (a) AI Visibility Score Reports — structured audits measuring AI brand visibility across multiple LLM engines; (b) Copywriting & Content — GEO-informed content designed to improve AI citation likelihood; (c) AI Consultancy — workflow design, tool selection, prompt engineering, and AI integration; (d) GEO Advisory — strategic guidance on generative engine optimisation. PR and media relations are not covered by this agreement.
3.1 All work is governed by Order Forms issued under this agreement.
3.2 An Order Form specifies the services, deliverables, timeline, fees, and any special conditions.
3.3 An Order Form becomes binding when signed by both parties (including electronic signature) or when the Client makes payment.
3.4 In the event of conflict between this agreement and an Order Form, the Order Form takes precedence for that engagement.
4.1 Fees are as stated in the relevant Order Form.
4.2 AVS International engagements: 50% payable on signing the Order Form, 50% on delivery of the final report.
4.3 Copywriting and consultancy: invoiced on completion, or monthly for retained work.
4.4 All invoices are payable within 14 days of the invoice date.
4.5 All prices are exclusive of VAT. K&C is not currently VAT registered. VAT will be applied if and when K&C reaches the VAT registration threshold.
4.6 Late payments may be subject to statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
5.1 Published pricing is available on our website and may be updated from time to time.
5.2 Once an Order Form is signed, the fees stated in that Order Form are fixed for the duration of that engagement.
5.3 Annual retained programmes lock pricing for 12 months from the date of the first Order Form.
6.1 K&C delivers work using reasonable skill and care.
6.2 AI Visibility Score reports represent a snapshot at a specific point in time. AI model behaviour is probabilistic and subject to change.
6.3 Recommendations are based on informed assessment and best available evidence. K&C does not guarantee specific citation scores, AI visibility outcomes, or any commercial result.
6.4 GEO is an emerging discipline. K&C does not claim proprietary knowledge of how AI models decide what to cite.
6.5 Citation scores will fluctuate — in some cases significantly — on a weekly or even daily basis. This is normal LLM behaviour, not an indication that recommendations are or are not working. K&C does not measure or report on short-term fluctuations.
6.6 The appropriate measurement cadence is quarterly. K&C looks for meaningful signals of directional change over time, not point-in-time percentage movements.
6.7 Periodic re-measurement is recommended but not obligatory.
7.1 You will provide timely access to information, brand assets, and personnel reasonably required for K&C to deliver the services.
7.2 You will designate a single point of contact for each engagement.
7.3 Feedback and approvals will be provided within 5 business days unless otherwise agreed.
7.4 You are responsible for implementing recommendations. K&C provides strategic guidance but does not guarantee implementation outcomes.
8.1 All deliverables (reports, documents, recommendations) are licensed to you for internal business use upon full payment.
8.2 K&C retains ownership of its methodology, frameworks, templates, and processes, including the AI Visibility Score framework and the 12 Key Factor Pillars.
8.3 K&C may reference the existence of the client relationship (but not specific results or data) for marketing purposes unless you object in writing.
9.1 Both parties agree to keep confidential all information received from the other party that is not publicly available.
9.2 K&C will never share your AVS International scores, audit results, strategic recommendations, or competitive benchmarking data with any third party, including your competitors.
9.3 Confidentiality obligations survive termination of this agreement for 2 years.
10.1 K&C processes personal data in accordance with UK GDPR and the Data Protection Act 2018.
10.2 K&C's Privacy Policy is available at knownandcited.com/privacy-policy.
10.3 Personal data collected during engagements is used solely for service delivery and client management.
11.1 K&C's total liability under any Order Form shall not exceed the fees paid under that Order Form.
11.2 K&C is not liable for indirect, consequential, or special losses, including loss of revenue, reputation, or anticipated savings.
11.3 Nothing in this agreement limits liability for death, personal injury, or fraud.
12.1 Either party may terminate this agreement with 30 days' written notice.
12.2 Termination of the master agreement does not affect Order Forms already in progress.
12.3 If you terminate an Order Form before delivery, fees paid to date are non-refundable. K&C will deliver any work completed to that point.
13.1 This agreement is governed by the laws of England and Wales.
13.2 Disputes will be resolved first by negotiation. If unresolved after 30 days, either party may pursue remedies through the courts of England and Wales.
13.3 This agreement, together with any Order Forms, constitutes the entire agreement between the parties.
13.4 Amendments must be in writing and agreed by both parties.
End of agreement text.
Scroll to read the full agreement. The complete document is also available as a downloadable PDF.
By completing this form, you confirm that you have read, understood, and agree to the terms of the Client Service Agreement above.