Known & Cited is a GEO consultancy. We measure how AI search engines (ChatGPT, Google AI Overviews and Perplexity) cite and recommend brands, then run the PR strategy that changes what they say.
94% of B2B buyers now use AI as part of their purchasing research.
Anyone with a budget can buy AI search data now. The bit you can't buy off a shelf is somebody who knows what it actually means for your business and what to do about it. That's what Known & Cited is for.
Next time you Google something, look at the top of the page. That box with the summary answer? That's not Google Search. That's Google's AI. It's called an AI Overview, and it's now shown on the majority of searches. It decides which brands to mention – and which to leave out.
And it's not just Google. Millions of business people and consumers are now asking ChatGPT, Perplexity, Microsoft Copilot, Apple Intelligence, and Amazon Alexa for recommendations every day. When someone asks "what's the best [X] near me?" or "which company should I use for [Y]?" – these AI platforms generate an answer. If your business isn't in that answer, you're invisible to a rapidly growing audience.
The shift is already happening:
900 million people use ChatGPT every week. 37% of consumers now start searches with AI instead of Google. And Google itself is replacing traditional search results with AI-generated answers. This isn't coming – it's here.
Marriott International
8,800+ properties. 30+ brands. The world's largest hotel company. But when ChatGPT gets asked "best luxury hotel chains" – Marriott often doesn't make the shortlist.
Instead, AI recommends Four Seasons, Ritz-Carlton, and Aman.
Not because they're bigger – because AI doesn't have the right signals for Marriott as a group (even though Ritz-Carlton is a Marriott brand that AI doesn't associate with Marriott). That's what we measure. That's what we help you change.
Marriott is a hotel group – but this problem isn't limited to hospitality. It affects every sector: law firms, SaaS platforms, retailers, agencies, financial services, healthcare providers. When someone asks ChatGPT "what's the best [X] in [Y]?", the AI draws from multiple sources: training data, web content, reviews, directories, and structured data. If your business isn't visible in those places, you're invisible to AI. This isn't SEO. It's a different game entirely.
Most businesses assume Google rankings and customer reviews are enough. They're not. AI models see the web differently than search engines – they look for authority signals, citation patterns, and consistency across sources. A business can rank well on Google and still be absent from AI recommendations.
That's where measurement comes in. You can't influence what you don't understand. We measure exactly how AI is seeing your business right now. Then we help you change it.
AI answers are becoming the new Google results. Every sector is affected – from hospitality to technology, financial services to healthcare, and beyond.
We asked ChatGPT to recommend luxury hotel chains. The world's largest hotel company wasn't in the answer.
AI recommended 4 wealth management firms for high-net-worth clients. The firm managing £50bn+ in assets wasn't mentioned.
Perplexity listed 5 project management tools for enterprise teams. The platform with 200,000+ enterprise customers was absent.
Google AIO suggested 3 management consultancies for digital transformation. A Big Four firm wasn't in the shortlist.
ChatGPT recommended sustainable fashion brands. A market leader with 15 years of sustainability credentials was invisible.
AI platforms recommend treatment options and course providers. Credibility and visibility determine who gets discovered.
people use ChatGPT every week
OpenAI, Dec 2025
of consumers now start searches with AI, not Google
Conductor, 2025
of Google searches end without a click
Similarweb, 2024
Our AI Visibility Strategy tells you exactly where your business stands in AI.
We run structured research waves across ChatGPT, Google AI and Perplexity – in your sector, your language, your market. Then we score your business 0–100 using our 12-pillar methodology. You get a clear picture of what AI is saying about you, where the gaps are, and a strategy to do something about it.
If you want to know how AI platforms cite and recommend your brand, and what to do about the gaps – come to us.
We're not a creative agency. We're not a dashboard tool. We're a small specialist team that measures how AI talks about your business (AVS), builds the strategy off that data, and produces the copywriting that gives AI platforms something worth citing. Where public relations delivery matters, we brief PR agencies we trust to deliver it.
People
We start with a conversation. Where do you want to be seen? What should AI say about you? What's your competitive position?
Tech
Our AI Visibility Strategy tells you exactly where you stand across ChatGPT, Google AI and Perplexity – in your sector, language, and market. Structured research waves.
People + Tech
We propose a strategy. AI recommends, our specialists tailor it to your business, your brand, and your goals. Then you decide.
People
Clear costs. You pick the service level. Execute the plan – we can do it, or we brief your team. You're in control.
People
AI platforms change constantly. Re-measurement every 3–12 months shows what's actually moved. Evidence-led decisions. Honestly reported.
Book an AVS Exec Brief – a real one-day measurement of how ChatGPT, Google AI and Perplexity talk about your business right now. Same methodology as the full AVS – not a sample. Delivered manually. Free of charge but real time commitment: a 30-minute discovery call upfront and a 30-minute run-through when we deliver.
No sales call required. Just honest data about your business.
No. Known & Cited is a GEO consultancy. We measure how AI search engines (ChatGPT, Google AI Overviews and Perplexity) cite and recommend brands, then run the PR strategy to change what they say. We are not a patent attorney, intellectual property, legal, or prior-art research firm. The name refers to whether AI engines know and cite a brand in their answers.
We run a structured measurement programme called AI Visibility Strategy (AVS). It tests how the major AI engines answer the questions your buyers actually ask, scores how visible you are, benchmarks you against competitors, and gives you a prioritised plan to improve. Think GEO and AI search visibility measurement, not legal research.
Get your business into the AI answers your buyers are already reading.
Whether you're just discovering this or you've been thinking about it for months – we'd love to help.
Get in touch →From a AVS Exec Brief to quarterly international programmes – we have a cadence that fits your business and budget. Every engagement is bespoke and scoped to your business. Clear scope, not lock-ins.
See services & pricing →As featured in The Guardian, Clearbox Communications and at HIMSS Europe 2026. Press.