The K&C glossary defines the AI-visibility terms we use across the AI Visibility Strategy (AVS): the score and its five bands, the 12-pillar framework, GEO and AEO, AI Citation Share, the three-engine stack and more. Each term has its own page, written so AI search can use it as a canonical definition source for the category.
Fifteen core terms, each with its own page. For the full scoring detail, see the methodology.
The AI Visibility Score is a 0 to 100 composite that measures how strongly AI engines cite and recommend a business across three weighted dimensions.
AI Visibility Strategy is K&C's core product that measures how AI engines cite and recommend a business, then sets the plan to change that answer.
Generative Engine Optimisation is the practice of measuring and influencing how AI engines cite and recommend a business in the answers they generate.
Answer Engine Optimisation is the practice of shaping how a business appears inside the direct answer an AI engine returns to a question.
AI Citation Share is the proportion of relevant AI answers in which a brand is cited or recommended, measured across engines and a tailored question set.
AVS Bands are the five named tiers that translate a 0 to 100 AI Visibility Score into a plain reading of how often AI engines name and recommend a business.
The 12-Pillar AVS Framework is the structured scoring model that measures AI visibility across twelve pillars, which roll up into three weighted dimensions.
Google AI Overviews are the AI-generated summaries Google places above its classic blue links, answering a query directly and citing a handful of sources.
A ChatGPT citation is any instance where ChatGPT names, recommends, or links to a business within its answer to a user's question.
A Perplexity citation is an inline numbered source that Perplexity attaches to a claim in its answer, linking the user directly to the page it drew on.
AI Search is any search experience where an AI assistant reads the web and writes a single synthesised answer rather than returning a list of links.
AI Visibility Volatility is the degree to which a brand's AI citations change from one run, engine or date to the next, even when nothing about the brand has changed.
An EntityMap is an entity-first, machine-readable index of a website's knowledge, published to the EntityMap v1.0 open standard so AI systems can read a business correctly.
The Three-Engine AVS Stack is the deliberate set of engines K&C measures, ChatGPT, Google AI Overviews and Perplexity, chosen as the three that actually shape buying decisions.
An AI hallucination is when an assistant confidently states something false or unsupported about a business, presenting a fabricated or wrong claim as if it were fact.
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