Testimonials
A few words from people I've worked with, plus the kind of work I've been doing lately. Every quote here was given to me, by a real person, with permission to use it.
"With around 20 years of comms experience behind him, Russell genuinely gets PR from the inside out. He delivered a really engaging masterclass to the team, bringing fresh clarity to how PR professionals can proactively navigate the shifting AI search landscape. Known & Cited are carving out a really smart niche, and Russell is a fantastic strategic sounding board for any brand looking to stay ahead in the generative era."
Andrew Nankervis, Head of PR, AutotraderTeam masterclass on GEO and AI search · October 2026
"Russ produced a comprehensive GEO/AEO report for us that gave real clarity on where we stand in AI-generated answers across our core markets. The report scored our visibility, benchmarked us against competitors, and laid out practical steps to improve our citation performance on the search terms that actually drive commercial outcomes. What we found most valuable was how Russ translated a complex emerging discipline into clear, prioritised actions we could act on internally. We came in as an already credible business in our sector's core search terms; Russ helped us understand exactly where to double down to turn that visibility into more business through AI platforms."
Tom Ferris, Marketing Manager, AllmanhallAI search research and recommendations · 2026
Most of my clients prefer not to be named, so here's the shape of the work rather than the names. More quotes will be added as projects finish.
Brand · Global tech
Research across eight countries and several product categories, looking at how AI tools describe and recommend the brand against competitors, which sources they lean on, and what to do about it in each market.
Agency · New business
Joining a PR agency's team on prospect and pitch calls, answering the AI search questions their prospects were asking, so the agency could talk about GEO with confidence.
Agency · Client project
Working alongside a PR agency on one of their existing client accounts, adding GEO research and practical advice to the work the team was already doing.
Want to know how a project would run for you? It's all on my approach page. Or tell me the problem.
Get in touch
A short email is fine: what's going on, what you've been asked, and when you need it. I'll give you an honest answer, including if I'm not the right person.