Privacy Policy

1. Who We Are

Known and Cited Ltd ("we", "us", "our") is a company registered in England and Wales (company number 17089977). Our registered office is at 15 Apsley Road, Bath, BA1 3LP.

We provide AI brand intelligence services under the brand "Citation Authority", measuring how brands appear in large language model (LLM) generated answers.

Data protection contact: Russell Read-Barrow
Email: [email protected]
ICO registration number: [To be added once registered]

2. What Data We Collect

Information you provide directly:

• Name, email address, company name, and job title (via our contact form)
• Any additional information you include in correspondence with us
• Business contact details when you become a client (name, email, phone, billing address)

Information collected automatically:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and referring website
• Cookies and similar technologies (see our Cookie Policy for details)

Information related to our services:

• Brand names, competitor names, and market data provided by clients for Citation Authority audits
• Brand data retrieved from LLM platforms during the audit process
• Personal data that may incidentally appear in LLM-generated responses (e.g. names of key personnel mentioned in brand contexts)

3. How and Why We Use Your Data

Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

Consent (Article 6(1)(a)):

• Processing contact form submissions
• Sending marketing communications (where you have opted in)
• Setting non-essential cookies on your device

Performance of a contract (Article 6(1)(b)):

• Delivering our Citation Authority services to you as a client
• Processing payments and managing your account
• Communicating with you about your engagement

Legitimate interests (Article 6(1)(f)):

• Analysing website usage to improve our site and services
• Business development and responding to enquiries
• Maintaining the security of our website and systems

4. Who We Share Your Data With

We do not sell your personal data. We may share data with the following categories of recipients in order to deliver our services:

We may also share data with professional advisors (accountants, solicitors) and with regulatory authorities where required by law.

5. International Data Transfers

Some of our sub-processors are based in the United States. Where we transfer personal data outside the United Kingdom, we ensure appropriate safeguards are in place, including:

• Transfers to countries that the UK Secretary of State has determined provide an adequate level of data protection;
• The UK International Data Transfer Agreement (IDTA); or
• The UK Addendum to the EU Standard Contractual Clauses.

You may request further details about the safeguards we have in place by contacting us at the address above.

6. How Long We Keep Your Data

7. Your Rights Under the UK GDPR

You have the following rights in relation to your personal data:

• Right of access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can ask us to correct inaccurate or incomplete data.
• Right to erasure — You can ask us to delete your personal data in certain circumstances.
• Right to restrict processing — You can ask us to limit how we use your data.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to object — You can object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent — Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email us at [email protected]. We will respond within one month of receiving your request.

8. Cookies

Our website uses cookies and similar technologies. For full details of the cookies we use, why we use them, and how you can manage your preferences, please see our separate Cookie Policy.

We will ask for your consent before placing any non-essential cookies on your device.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any website you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Where changes are significant, we will make reasonable efforts to notify you (for example, by email or by placing a notice on our website).

12. How to Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: [email protected]
Post: Known and Cited Ltd, 15 Apsley Road, Bath, BA1 3LP

13. How to Complain

If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113