Blog and Cited newsletter
Blog
Notes on GEO and AI search for PR and comms people, including past editions of Cited, my newsletter. For the current state of the evidence, the research library is kept up to date.
Posts are dated and reflect what I knew at the time. For the latest numbers, see the GEO research library.
- 1 July 2026 · Cited · Edition 751% of B2B software buyers now start their research in AI, not Google. Only 4% of readers click through. And 97% of llms.txt files never get read.
Cited Edition 7: the G2 finding that half of B2B software buyers now start in an AI chatbot more than in Google, the Reuters 4% click-through number, the UK regulator wave, and why 97% of llms.txt files never get read.
- 19 June 2026 · Cited · Edition 6ChatGPT ads (aren’t great), UK leads in Google searches that end without a click and other important stuff from the world of GEO... ... And I went to my first PR conference in about 10 years... and it wasn’t awful.
ChatGPT ads land in the UK, the UK tops the world on zero-click Google searches at 69.5%, the publisher coalition triples in size, Le Monde on AI conversion, and notes from a first PR conference in a decade.
- 19 June 2026 · Market mapLeading AI Visibility Agencies in the UK
The leading UK AI visibility and GEO agencies and tools in 2026, limited to those open about how they work: PR platforms, dedicated GEO tools, agency-built methods and independent specialists. Updated October 2026.
- 5 June 2026 · ResearchFour AirOps numbers worth keeping
Four numbers from AirOps that should change how you measure AI visibility: 30% volatility, stale pages twice as likely to drop out, 6.5x more citations from other people's pages, and communities behind half of all citations. What each one means and what to do about it.
- 5 June 2026 · Cited · Edition 5Latest GEO stats, Reddit says it’s all about Reddit, Google offers GEO insight, and is being cited even the point? (spoiler: yes)
Four AirOps stats on how jumpy AI visibility really is, Reddit's boss says no Reddit, no AI, Google switches on its Search Console AI report, publishers draw the line, and why being cited is the beginning, not the end.
- 5 June 2026 · ResearchGoogle says it’ll show you AI mentions. It won’t show you who clicked.
The June 2026 GEO recap: four AirOps numbers on how unstable AI visibility is, Reddit's hold over LLMs, Google's new AI-mentions report, the publisher fight, and whether being cited is even the point.
- 5 June 2026 · AnalysisSwitch on Google’s AI mentions report. Don’t mistake it for the picture.
Google has switched on its AI mentions report and a toggle to block your content from AI Overviews. Useful first step, but it only covers Google, hides every click, and the block button is rarely the right move. Here's what to do.
- 29 May 2026 · Cited · Edition 4The latest in GEO. Google says it’s SEO, when it’s not. AMEC overcomplicates it. And why we are scrolling more and clicking less.
When AI Overviews appear, nobody clicks, they scroll. Every engine cites a different universe of sources. Google says GEO is just SEO (it is not). And AMEC names GEO a discipline.
- 15 May 2026 · Cited · Edition 3If you aren’t showing up in AI in 37 days, your content might be broken. The latest in GEO and AI Search.
Profound puts the first credible clock on AI citation: 90% of new pages cited within 37 days, 6.81 days typical. Plus 5WPR's citation source index, Google's AI Overviews changes, and the two clocks PR teams need to watch.
- 13 May 2026 · ResearchAI cites you in 6.81 days, if everything else is already working
Profound has put the first credible number on how fast ChatGPT and Claude start citing newly published content. Half of pages get cited inside seven days. 90% within 37. What that means for PR teams.
- 7 May 2026 · Cited · Edition 2AI is citing newer content. A lot newer. The latest in GEO and AI Search, and what it means for PR.
Three pieces of GEO research, headlined by freshness: content under three months old is 3x more likely to be cited in AI search. Plus Seer Interactive's GEO Olympics dataset and GEO landing on the official MartechMap.
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