Last updated June 2026
What is Known & Cited? Known & Cited is a GEO consultancy and GEO-led PR partner. We measure how AI search cites and recommends brands, and help you change what it says.
I went to AI for PR in London on 18 June 2026 and came home with a bag full of flyers. Notified SOAR. Hard Numbers and Gullible. Onclusive GEO Analytics. Agentcy. IDX. Every one of them selling a version of the same thing: help your brand show up when somebody asks an AI a question. GEO has arrived in UK PR, and not quietly.
So the question for any PR director or in-house comms lead reading this isn’t “should we care?” any more. That argument is over. The question is “who’s actually any good?”
Here’s my honest read after a year tracking this market full-time.
In June 2026 the UK GEO and AI visibility landscape splits into three cohorts. There are the serious productised players, the agency offers and platforms that have actually invested in real methodology. There are the human-led UK boutiques, the small specialists where K&C lives. And there’s a tail of technical SEO shops that have added GEO and AEO pages without any new methodology underneath.
The structural shift of the year was AMEC’s launch of the GEO Principles on 20 May 2026 in Dublin, paired with a companion piece titled “Why AI Visibility Alone Is the Next AVE”. That last point matters more than the principles themselves. AMEC, the global body for PR measurement, has put the entire industry on notice that a proprietary AI visibility score, on its own, is the next bad metric. If a vendor’s whole pitch is a number on a dashboard, they have a problem coming. The agencies that win this next phase will be the ones who measure, plan, and deliver, not the ones who just score.
That’s the lens. Here are the players worth naming.
Edelman GEOsight. Launched 21 May 2025. Earned-first GEO methodology built on top of Edelman’s real strength, which is trust, reputation, and crisis. Architected by Mirza Germovic. Publicly named engine coverage across ChatGPT, Gemini and Copilot. The most credible big-network GEO product. UK midmarket buyers don’t typically procure at this tier, but if you’re a global brand running a £10m comms budget, this is the network reference point.
Onclusive GEO Analytics. Launched in Europe in late May 2026 with US rollout to follow. Multi-engine tracking (ChatGPT, Gemini, Grok, Claude, Perplexity) bolted into the existing Onclusive media intelligence stack. If you’re already an Onclusive customer, this becomes the default dashboard. The PR-measurement incumbent move. It doesn’t change your positioning, it changes your screen.
Notified SOAR plus AI Press Release Optimizer. The SOAR framework (Structure, Originality, Authority, Recency) launched November 2025, the optimiser tool followed in April 2026. Built into Notified’s GlobeNewswire distribution rails. The framework itself is useful even if you never pay for the tool, which is why I think it’s the most quietly important piece of GEO IP a UK comms team will read this year.
The Romans’ Serpent. A year-long build by The Romans (London creative-PR shop, and UK agency of record for OpenAI during the build) that went commercial in late 2025. Identifies which sources AI relies on, which journalists to pitch, and which angles move the needle. Two LLM partner integrations. The most interesting independent-agency GEO product in the UK right now, and the one I’d watch most closely.
Waikay. UK-built SaaS out of InLinks Optimization, run by Fred Laurent and Dixon Jones (ex-Majestic, author of Entity SEO). Entity-first methodology, coverage across ChatGPT, Gemini, Claude and Perplexity. Co-published the EntityMap open standard. The strongest UK-built standalone GEO platform on the market.
Profound (UK). US-headquartered, opened a London office in November 2025 with founding-team energy, not satellite-office energy. SOC 2 Type II, enterprise pricing, broad engine coverage. CEO James Cadwallader is UK-born. This is the serious incoming threat to anything UK-built at the enterprise tier, Waikay included.
PR Agency One. Manchester and London PR shop run by James Crawford, who was a primary contributor to the AMEC GEO Principles. That alone makes this the most credible UK measurement claim from a PR agency. OneEval methodology, award-winning bench, public-sector credentials. Not the loudest GEO offer in the room. Probably the most rigorous.
Golin Ketchum. Jonny Bentwood leads 120 data scientists across the network and has won AMEC Communications Research and Measurement Team of the Year seven years running. Deepest measurement bench in network PR. K&C clients don’t typically meet Golin Ketchum head-on, but procurement teams will quote them as the benchmark.
Tilio. Exeter-based UK GEO consultancy, single-focus, founded mid-2025. Multi-engine measurement (ChatGPT, Perplexity, AI Overviews, Copilot, Gemini), structured page-level recommendations. Closest peer to K&C in positioning and shape. Where K&C edges Tilio: a longer founder track record, an in-house copywriter (Katy), and PR delivery embedded in the same engagement.
NeuralAdX. Paul Rowe runs a UK specialist publishing two branded benchmarks: the AI Citation Benchmark and the AI Answer Visibility and Share of Voice Benchmark. Measurement-report methodology, built on top of third-party tracking through Otterly.ai. The closest benchmark-led peer to our own AVS work.
Rank4AI and The GEO Agency. Both real, both small, both human-led UK boutiques in the AEO camp. Advisory-shaped: they tell you what to change, and you do the work. Useful if you already have in-house writers and a PR team. Less useful if you need someone to actually deliver the recommendations.
There’s also a tail of UK technical SEO agencies that have added GEO and AEO pages between late 2025 and mid-2026, mostly without any new measurement methodology underneath. Structured data and digital PR work repackaged in AI-search language. A small number have built or licensed actual tooling. Most haven’t. From a services page alone, you usually can’t tell.
The honest test is three questions. Who is the named person responsible for the measurement? What engines are in the sample, how often does the prompt set refresh, and is the methodology published? And if you accept the recommendations, who does the work? Vendors who can answer all three cleanly are credible. Vendors who can’t, aren’t.
I run K&C. Here’s the positioning, on the page.
We are small but powerful. We are person-led. We are not a dashboard. We run a productised methodology, the AI Visibility Strategy (AVS), which takes a brand from discovery measurement through to delivery in a single relationship. We measure how AI engines cite and recommend you across the platforms that actually matter for your brand. We score the result on a five-band scale: Ghost, Whisper, Emerging, Cited, and Known and Cited. We plan against that picture. And Katy and I do the copywriting and PR motion in-house.
The mantra is Focus. Measure. Plan. Deliver. Repeat. Each word matters. The dashboard players stop at Measure. The network PR firms claim Plan but outsource or skip Measure. The SEO rebrands have Measure and Plan but no Deliver in a comms sense. K&C closes the loop. That’s the discovery-to-delivery position, and that’s where we sit on the grid: human-led at one end, measure-and-deliver at the other.
This is the elevator ride version. If you want the full picture, every player, the two-axis methodology grid, and the AMEC principles in context, the longer version lives on the K&C website at /uk-ai-visibility-geo-landscape.
If any of this lands, or doesn’t, drop me a line: [email protected].
Be Known. Be Cited.
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