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Leading AI Visibility Agencies in the UK
Who's doing GEO and AI visibility properly in the UK, and how you'd know. The PR platforms, dedicated tools, agency methods and independent specialists that are open about how they work. Updated October 2026.
Updated 6 October 2026. I first wrote this in June. I've since simplified how I work and tightened the rule for who's included: only agencies and tools that are open about what they do and how they do it. The full, maintained version is my UK GEO and AI visibility landscape.
I went to AI for PR in London on 18 June 2026 and came home with a bag full of flyers. Every one of them was selling a version of the same thing: help your brand show up when somebody asks an AI a question. GEO has arrived in UK PR, and not quietly.
So the question for any PR director or in-house comms lead isn't "should we care?" any more. It's "who's actually doing this properly, and how would I know?"
The rule I use
Plenty of agencies now say they "do GEO". Far fewer explain what they actually do: what they measure, on which AI tools, and what you get at the end. If I can't see how something works, I can't compare it, and neither can you. So the agencies and tools below are the ones that are open about their methods. It's a map, not a ranking, and nobody paid to be here.
The backdrop: AMEC
The most important moment of the year wasn't a product launch. On 20 May 2026, AMEC, the global body for PR measurement, launched its GEO Principles, alongside a piece titled "Why AI Visibility Alone Is the Next AVE". The message: a single AI visibility score, cut off from outcomes, is the next vanity metric. If a vendor's whole pitch is one number on a dashboard, ask what sits underneath it.
PR platforms you may already pay for
Muck Rack. Generative Pulse tracks which outlets and journalists AI tools cite in your category, which is about as media-relations-shaped as GEO gets. Muck Rack also publishes the What Is AI Reading? research. It doesn't clearly publish which AI tools it monitors or how it samples.
Meltwater. GenAI Lens tracks brand presence, citations and competitive position in AI answers, with citation rankings, weekly recommendations and automated reports added in May 2026.
Onclusive. GEO Analytics launched in Europe in May 2026 and in the US in August, reporting share of voice, sentiment and positioning in AI answers inside the wider Onclusive platform.
Notified. The SOAR framework (structure, originality, authority, recency) and an AI press release optimiser, built into its wire distribution. The framework is useful even if you never buy the tool.
For many PR teams, one of these is the easiest first look, because it's switched on inside something you already use.
Dedicated GEO platforms
Profound. US-headquartered, with a London office since November 2025. A serious dashboard for enterprise teams who have people to act on the data. Also publishes useful research.
Waikay. UK-built, from the InLinks team and Dixon Jones. Entity-focused tracking across several AI tools and languages, and co-publisher of the EntityMap open standard.
Agency-built tools and methods
The Romans' Serpent. A PR agency tool that identifies which sources AI relies on, which journalists to pitch and which angles could change the picture. Sold to other agencies and in-house teams too.
Edelman GEOsight. Launched May 2025, built on Edelman's trust and reputation work. The network reference point for global brands.
PR Agency One. OneEval measurement, and a main contributor to the AMEC GEO Principles. Probably the most rigorous measurement story from a UK PR agency.
Golin. A deep data and measurement bench and a long run of AMEC measurement awards. The benchmark procurement teams will quote.
Independent specialists
Tilio. A UK consultancy founded in 2025, focused on AI search measurement with structured benchmarking and page-level recommendations.
NeuralAdX. Publishes an AI Citation Benchmark and a share-of-voice benchmark, and is open that they're built on a third-party tracking tool.
Where I sit
Known & Cited is me, Russ Read-Barrow: a GEO and AI search consultant for PR and comms people, with twenty years in international PR, agency-side. I'm tool-agnostic. I don't sell a platform, I use whichever tools suit the brief, and I tell you which ones and why. I don't give scores. I help teams understand how AI talks about their brand, who's being cited instead and why, and what to do about it, with work tailored to each brief.
I'm not the right fit if you want a daily dashboard or a content factory. Some of the options above will suit you better, and I'll happily say so.
Four questions to ask anyone, including me
- Who does the work, by name?
- What exactly is measured: which AI tools, which questions, how many runs, which markets? Is it written down?
- How much does the result move between runs, and how sure are you?
- What will I be able to do differently afterwards, and who does it?
If any of this lands, or doesn't, drop me a line: [email protected].
Be known. Be cited.
Get in touch
Tell me the problem.
A short email is fine: what's going on, what you've been asked, and when you need it. I'll give you an honest answer, including if I'm not the right person.