The landscape
There's no existing category called "AI citation intelligence". But there are adjacent tools. Brand monitoring platforms track media mentions. AI-native SaaS dashboards measure LLM behaviour. Agencies bolt citation services onto PR retainers. Here's how we're different.
Brand Monitoring Platforms PRODUCTS
They measure media. We measure AI.
Why they're different from Known & Cited
Brand monitoring tools measure your presence across social media, news sites, and public web mentions. They're measuring the "loudness" of your business in human channels. They don't measure how AI models cite you—that's invisible to them. If you want to know how people are talking about you, they're excellent. If you want to know what ChatGPT thinks, they're useless.
AI-Native Citation Platforms PRODUCTS
They give you data. We give you intelligence.
Why they're different from Known & Cited
These tools give you a dashboard where you can query LLMs and see results. Peec AI and Sight/Otterly tell you the problem: is your business mentioned in AI? How often? What's the trend? But they stop there. No strategic guidance. No priority actions. No interpretation. No implementation path. You're looking at numbers with no framework for what to do about them. Known & Cited is different: you get a bespoke audit, competitive benchmarking, and priority actions with strategic guidance. We deliver strategy AND tactical solutions — not just measurement.
GEO Agencies & PR-Adjacent Services SERVICES
They bolt GEO onto PR retainers. We built a dedicated service.
Why they're different from Known & Cited
Large agencies have been adding AI visibility services to their existing offerings. If you hire them, you're buying a PR retainer with AI citations as one of many deliverables. You're paying for their overhead, their account management structure, their other services. Known & Cited is different: AI citations are our only focus. No retainer. No hidden services. Just measurement, analysis, and advice. Pay for what you need.
Feature comparison
| Feature | Known & Cited | Brand Monitoring Tools | AI SaaS Dashboards | GEO Agencies |
|---|---|---|---|---|
| AI model coverage (4+ LLMs) | ✓ | ✗ | ✓ | ✓ |
| Proprietary methodology | ✓ | ✗ | ✗ | ✗ |
| Per-country reporting | ✓ | ✓ | ✗ | ✓ |
| Priority actions with pricing (AVS International) | ✓ | ✗ | ✗ | ✓ |
| Advisory call included | ✓ | ✗ | ✗ | ✓ |
| Competitor benchmarking | ✓ | ✓ | ✗ | ✓ |
| 12-pillar framework | ✓ | ✗ | ✗ | ✗ |
| Independent service | ✓ | ✓ | ✓ | ✗ |
| Self-serve option | ✗ | ✓ | ✓ | ✗ |
| Requires retainer | ✗ | ✓ | ✗ | ✓ |
| LLM-specific breakdown | ✓ | ✗ | ✓ | ✗ |
| Manual response analysis | ✓ | ✗ | ✗ | ✗ |
Known & Cited's Position SERVICE
Not a dashboard
We don't believe in dashboards for this. Too easy to vanish into metrics without knowing what to do. We give you a report. Something you can action.
Not a retainer
You don't buy a three-year contract. You buy an audit. One engagement. One clear deliverable. If you want to re-test in 90 days, we're here. If not, we're done.
Not brand monitoring
We don't track media mentions or social sentiment. We measure AI. Specific LLMs. Specific questions. Specific pillars. That's our whole domain.
Not an agency
We don't do PR, content strategy, or implementation. We measure. We advise. You execute. Clear separation. No hidden upsells.
Why choose Known & Cited?
- Focused. We do one thing: measure AI citations. Not business monitoring, not PR, not dashboards.
- Transparent. Our methodology is open. Our questions are defensible. Our scoring is conservative.
- Actionable. You get a report, a benchmarking analysis, and 30 prioritised recommendations. Not raw data. Not a dashboard.
- Advisory. A walkthrough call with the founder explains the findings and next steps. Not just a PDF.
- Independent. No retainer. No hidden services. No pressure to upsell you into something else.