Plain answers to the questions businesses actually ask about AI search: how GEO differs from SEO, why a brand might be missing from ChatGPT, how often to measure, and what a good AI Visibility Score looks like. Each answer is written to be useful on its own and to be cited cleanly by AI engines.
Fifteen questions, grouped by theme. If your question is not here, ask us directly or start with a free Exec Brief.
GEO optimises how AI engines cite and recommend your brand in answers. SEO optimises how you rank in a list of blue links. Here is the practical difference.
An AI Overview is the AI-written answer Google places at the top of search results. Here is what it is, how it works, and why it changes how brands get found.
AEO, GEO and AI Search overlap heavily. We explain what each term means, where they came from, and why the underlying goal is the same: being the answer.
Three AI engines matter most for visibility: ChatGPT, Google AI Overviews and Perplexity. Here is why K&C focuses on this stack rather than chasing five.
AI engines mention brands they find clearly described, frequently referenced, and credibly sourced. Here is what drives the choice and how to influence it.
If your brand is missing from ChatGPT, the usual causes are weak source authority, no clear answer content, or testing the wrong prompts. Here is how to fix it.
AI can cite new content within days or take months, depending on the engine, your site authority and the content type. Here is what drives the timeline.
Yes, schema markup helps AI search by making content machine-readable. We cover JSON-LD, Article and Organization schema, and entity signals after May 2026.
Track AI visibility by running a fixed set of buyer questions across ChatGPT, Google AI Overviews and Perplexity on a regular cadence, then scoring the results.
Yes, you can spot-check your AI visibility for free by asking the engines directly. It is limited, though. Here is what a free check can and cannot tell you.
Measure AI visibility at least quarterly, more often if your market moves fast. Here is how to choose a cadence and why a one-off check is not enough.
AI visibility audits need enough prompts to be representative across the buyer journey and every engine. Coverage and quality beat a big vanity prompt count.
A good AI Visibility Score depends on your sector and competitors. We explain the 0 to 100 scale, the five bands and what counts as strong for your market.
AI Citation Share is the percentage of relevant AI answers that cite your brand. Learn how it works, why it matters and how to measure it across engines.
Optimise for Perplexity by being a clear, crawlable, well-sourced answer to real questions. Perplexity retrieves and cites live, so citable content wins.
Book an AVS Exec Brief: a real, one-off measurement of how ChatGPT, Google AI Overviews and Perplexity talk about your business right now. Same methodology as the full AI Visibility Strategy, delivered manually, free of charge. Annual, Bi-Annual and Quarterly cadences are bespoke priced.
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