Frequently Asked Questions

AI visibility is how often and how positively your business appears in responses from AI platforms like ChatGPT, Claude, and Google AIO. It matters because thousands of people ask AI models for recommendations every day. If you're not in those answers, you're missing a recommendation channel entirely.

GEO (Generative Engine Optimization) is how your business appears in AI-generated recommendations. SEO is about traditional search results. They're different channels. You can rank well on Google but still be invisible to ChatGPT. Both matter, but GEO is new, fast-moving, and most businesses haven't started thinking about it.

That's what AVS (AI Visibility Strategy) tells you. We run hundreds of queries across ChatGPT, Claude, and Google AIO — the same questions your customers ask — and measure whether and how your business appears. You get a visibility score, competitor comparisons, and concrete next steps.

Three: ChatGPT, Claude, and Google AIO. These are the three driving AI recommendation traffic. We focus on platforms customers actually use, not every model.

robots.txt tells web crawlers (including those from AI companies) whether to index your site. llms.txt is a newer standard that tells AI models how to cite and attribute your content correctly. Both matter for AI visibility. We discuss implementation during your consultation.

The 12 pillars are the core dimensions we analyze: Direct Citations, Branded Visibility, Geographic Citations, Service/Product Visibility, Recommendation Strength, Competitive Positioning, Trust Indicators, Content Authority, Link Quality, Reviews & Social Proof, Media Mentions, and Industry Authority. Together they give a complete picture of how AI sees your business.

An SEO audit measures search rankings and keyword performance. AVS measures how AI models cite and recommend you — a completely different channel. SEO looks at links and keywords. AVS looks at how often your business appears in AI-generated answers and how positively AI talks about you.

AVS Flash is a free 1-day snapshot (~20 queries, 1 country). AVS Starter is an annual report (900 measurements, 1 country, £1,000). AVS National is bi-annual (5,040 measurements, 12-pillar analysis, 60-minute consultation, £5,000). AVS International is quarterly (10,000+ measurements across multiple countries, £10,000+). Pick based on your budget and need for depth.

AVS Flash: ~20 queries. AVS Starter: 900 measurements (100 queries × 3 LLMs × 3 measurement days). AVS National: 5,040 per report (12-pillar, multi-dimensional). AVS International: 10,000+ per quarterly report depending on countries.

Yes. We work with you upfront to define your target queries — the ones your customers actually ask. We might do 50 core queries in your market, or 150 if you operate across multiple services. The brief shapes the measurement.

AVS Flash is a one-day snapshot of your AI visibility. ~20 queries across ChatGPT, Claude, and Google AIO. Single country. You get a quick visibility score and initial findings. Yes, it's completely free — no credit card needed, no hidden charges. It's designed to help you understand what AVS looks like before committing to a paid plan.

A branded HTML report (looks great, works on all devices) plus a results call. Reports include visibility scores, competitor comparisons, 12-pillar breakdowns, and prioritized next steps. No jargon. Just clarity.

AVS Flash is free. AVS Starter is £1,000/year. AVS National is £5,000/year. AVS International starts at £10,000/year for 2 countries (£2,000 per additional country). All are invoiced annually in advance. Enterprise options available for high-frequency measurement.

Yes. You're not locked into a tier. If you start with Starter and want to upgrade to National, you can. Same if you want to downgrade. AVS is designed to scale with your business.

Your commitment runs for 12 months. After that, you can renew for another 12 months, switch tiers, or stop. There are no hidden auto-renewals or surprise charges. It's entirely your choice whether to continue.

Yes. If you're a 1–5 person business, you get 25% off all AVS tiers. AVS Starter becomes £750/year. Just mention it when you contact us.

We can't speak for everyone, but we offer a price guarantee: if you find a comparable AI visibility service we'll beat their price by 10%. AVS Starter at £1,000/year covers 900 measurements with a direct consultation. That's honest pricing for real work.

AVS Flash takes about 1 day. AVS Starter typically takes 2–3 weeks depending on complexity. AVS National takes 3–4 weeks. AVS International takes 4–6 weeks depending on number of countries. We'll give you an exact timeline when you brief us.

Russ Read-Barrow (founder) leads every engagement. Your report, your consultation, your strategy — all from a specialist who understands AI visibility, your industry, and your goals. No handoffs to junior team members. No templated answers.

You get a results consultation (30 minutes for Starter, 60 minutes for National). We walk through findings, explain what they mean, discuss your competitive position, and prioritize next steps. Then you have a roadmap for improving AI visibility.

Yes. After your report, we offer follow-up services: AI Consultancy (£600/day) for deeper strategy work, copywriting support (£600/day) to improve how you're described online, or GEO Advisory (£600/day) for implementation guidance. These are optional and structured around what the report recommends.

Starter tier: annually (same time each year so you can track year-on-year progress). National tier: bi-annually (twice per year to catch seasonal changes and measure impact of your efforts). International tier: quarterly (4 times per year across all markets). Most clients find annual or bi-annual works well for strategy.

Yes. The standard schedules (annual for Starter, bi-annual for National) are recommendations based on how AI changes. But we're flexible. Want quarterly Starter reports? Want a one-off audit? Let's discuss what works for your business.

Yes. We work globally. AVS Starter covers a single country (usually where you operate). AVS National covers one country with bi-annual depth. AVS International is designed for multi-market businesses. We measure across any country where you want visibility tracking.

Yes. We have example reports on our site showing real client data (anonymized). You can see exactly what a Starter report looks like, what a National report includes, and what International tracking shows. Check our 'Sample AVS Reports' page.

Yes. Agencies and freelancers can offer AVS under their own brand or co-branded with K&C. You get 15% partner discount on all tiers, plus 15% referral fee on implementation work. It's a real partnership, not a platform login.

We stand behind our work. If your report doesn't deliver what we promised — if methodology is unclear, findings are vague, or you don't understand next steps — let us know and we'll fix it. Our goal is clarity and actionability, not just data.

That's valuable data. If a direct competitor isn't appearing for queries they should own, it tells you something about how AI sees them — and it's a gap you can exploit. That's exactly what AVS findings help you identify.

No. We're honest about what we know and don't know. We can measure your current visibility and recommend actions to improve it. But AI models change constantly. We guarantee rigorous measurement, clear reporting, and actionable recommendations — not outcomes.

We run queries multiple times across different days and conditions to capture natural variation in AI responses. We document methodology transparently so you understand how we arrived at your scores. No black boxes. You get the data, the method, and the interpretation.

Get your free AVS Flash, or contact us directly to discuss which tier fits your needs. No pressure. We'll explain what each includes, answer questions, and help you choose. It starts with a conversation.