1. Service Description
Known and Cited Ltd ("we," "us," "our," or "K&C") provides AI brand intelligence services under the brand "Citation Authority™" ("Services"). These Services measure how businesses appear in Large Language Model (LLM)-generated answers across major AI platforms including ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AIO.
Citation Authority™ delivers quantifiable insights into business visibility, sentiment, and competitive positioning within AI-generated content, helping organisations understand and optimise their presence in this emerging channel.
2. Engagement Process
Our Services are delivered through a structured five-stage engagement process:
- Discovery Initial consultation to understand your objectives, brand scope, and market focus.
- Query Development Crafting targeted search queries relevant to your industry, products, and competitive landscape.
- Data Collection Executing queries across specified AI platforms and capturing LLM responses.
- Analysis Processing collected data to generate insights on brand mentions, sentiment, positioning, and competitive metrics.
- Delivery Providing a comprehensive report with findings, visualisations, and strategic recommendations.
Timelines and deliverable specifications will be confirmed in the Statement of Work (SOW) or engagement proposal issued separately.
3. Pricing and Payment Terms
| Package | Price | Includes |
|---|---|---|
| AVS Flash | Free | Free lead gen tool, AI Visibility Score snapshot and one recommendation, no payment required |
| AVS Starter | Priced by business need | One-off measurement. Complete AVS audit with full scoring, competitor comparison, and strategic walkthrough call. |
| AVS National | £2,000 / quarter | Quarterly subscription (recommended): Initial + 3 quarterly re-measurements, single country/language, 12-month commitment, auto-renews, 30 days notice to cancel, invoiced quarterly. |
| AVS National One-off | get in touch to discuss tailored pricing | One-off measurement. Single comprehensive audit with full scoring and competitor comparison. |
| AVS International | From £2,500 / quarter | Quarterly subscription (recommended): Extended scope, multi-market, multi-language, custom parameters, 12-month commitment, auto-renews, 30 days notice to cancel. |
| AVS International One-off | Bespoke | One-off measurement. Extended scope, multi-market, multi-language, custom parameters. Price determined per engagement. |
| AI Discovery | From £1,500 | Strategic AI insights and recommendations; price determined based on initial call and brief, invoiced upfront |
Payment terms: One-off services and reports are invoiced upfront. Subscription services are invoiced quarterly in advance. All invoices are payable within 14 days of issue. Late payment may result in suspension of Services and additional charges as permitted by law.
Subscriptions: All subscription packages require a minimum 12-month commitment and automatically renew. Clients may cancel with 30 days' written notice before the renewal date.
4. Cancellation Policy
Cancellation rights and notice periods will be specified in the individual engagement proposal or Statement of Work. General terms:
- Before query development commences: Full refund of upfront payment.
- After query development: Upfront payment retained; client responsible for any third-party costs incurred.
- During or after data collection: Full engagement fee applies; we may deliver interim findings as completed.
We reserve the right to suspend Services if payment obligations are not met or if the engagement violates these Terms or applicable law.
5. Intellectual Property
Client owns all rights to their final report and supporting analysis tailored to their specific engagement. Known and Cited Ltd retains all rights to:
- The Citation Authority™ methodology and tools
- Proprietary query frameworks and data collection processes
- Aggregated benchmarking data and industry insights
- All pre-existing tools, templates, and frameworks
Clients may not reverse-engineer, reproduce, or commercialise our methodology without prior written consent. K&C may reference successful client engagements in marketing materials with the client's prior approval.
6. Confidentiality
Both parties agree to keep confidential any non-public business information shared during the engagement. This includes business strategies, financial data, proprietary queries, and competitive intelligence discussed with K&C.
K&C will not disclose client information to third parties without written permission, except as required by law or in aggregate, anonymised benchmarking data.
Clients agree to keep K&C's methodology, pricing, and proprietary processes confidential and not to disclose them to competitors or the public.
7. Data Protection
We comply with the UK General Data Protection Regulation (UK GDPR) and all applicable data protection laws. Data collected during the engagement is processed lawfully and securely.
Clients remain responsible for ensuring their instructions comply with data protection law. We do not collect personal data from LLM outputs; we analyse brand mentions and sentiment only.
For full details on how we process data, including retention policies and your rights, please consult our Privacy Policy.
8. Warranties and Disclaimers
We warrant that we will perform Services in a professional and competent manner, consistent with industry standards. However, we make no warranty regarding the accuracy, completeness, or reliability of LLM outputs, which are inherently variable and subject to change.
Clients acknowledge that Citation Authority™ reports represent a point-in-time assessment. LLM behaviour, algorithms, and training data change frequently; our findings may not reflect current LLM outputs.
We do not warrant that Services will:
Result in increased brand visibility or business outcomes; provide predictive insights or forecasts; identify all brand mentions across LLM platforms; or guarantee consistent LLM responses across time.
Clients use the Services on an "as-is" basis. We disclaim all implied warranties, including fitness for a particular purpose.
9. Limitation of Liability
K&C's total liability for any claim arising from these Terms or the Services shall not exceed the fees paid by the client in the 12 months preceding the claim.
We are not liable for indirect, incidental, special, or consequential damages; lost profits, revenue, data, or business opportunity; decisions made based on our reports or analysis; or third-party claims or regulatory action.
These limitations apply regardless of the cause of action, whether in contract, tort, negligence, or otherwise.
10. Dispute Resolution
These Terms and all engagements are governed by the laws of England and Wales. Any disputes shall be resolved exclusively by the courts of England and Wales.
Before initiating legal proceedings, parties agree to attempt resolution through good-faith negotiation. If unresolved after 30 days, either party may seek legal remedy.
11. General Provisions
Amendment: K&C may amend these Terms with 30 days' written notice. Continued use of our Services constitutes acceptance of amended terms.
Entire Agreement: These Terms, along with the Statement of Work and engagement proposal, constitute the entire agreement between the parties and supersede all prior negotiations, representations, and agreements.
Severability: If any provision is found invalid or unenforceable, the remaining provisions remain in full force.
Assignment: Clients may not assign these Terms or engagement without K&C's written consent. K&C may assign to successors or affiliates upon written notice.
Acknowledgement
By engaging with Known and Cited Ltd for Citation Authority™ Services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Business.
Known and Cited Ltd · Company Number: 17089977 · Incorporated: 13 March 2026
Registered in England and Wales · Registered Office: 15 Apsley Road, Bath, BA1 3LP
Director: Russell Read-Barrow · [email protected]