Can I track my AI visibility for free?

You do not need anyone's permission to check your AI visibility, and you should. Open ChatGPT, run a Google search that triggers an AI Overview, and ask Perplexity. Use the actual questions a buyer in your category would ask, the messy real ones, not just your brand name. Note whether you appear, what is said, and which sources are cited. That costs nothing and tells you something genuine.

Done honestly, this is a good first move. But it has real limits, and it is worth being clear about them:

• It is manual and slow. Covering enough questions across three engines by hand takes time, and most people quietly narrow the list to questions they expect to win.
• Answers vary. The same prompt can return slightly different answers run to run, so a single check can mislead you in either direction.
• It is hard to stay objective. It is tempting to ask leading questions or to read a vague mention as a win. A loose method gives a flattering, unreliable picture.
• It is hard to compare over time. Without a fixed prompt set and a consistent scoring method, your next check is not really comparable to this one, so you cannot tell whether you improved.

So the honest answer is: free spot-checks are real and worth doing, but they give you a rough snapshot, not a measurement you can build a plan on or track over time. For that you need a fixed set of prompts, a consistent score, and a method that does not flatter you.

If you just want a gut check on whether you are visible at all, do the free spot-check today. It is honest work and it costs nothing. You will likely learn something uncomfortable, which is the point.

If you want a baseline you can act on, decide whether you can do, or want to do, this rigorously by hand. Most businesses find the manual version either too shallow or too time-consuming to keep honest, which is where a structured free measurement earns its place.

To see what a structured reading looks like, view see it in action.

K&C's Exec Brief is a free, proper one-off measurement, not a sales teaser. We run a real set of prompts across ChatGPT, Google AI Overviews and Perplexity and report whether you are named, what is said about you, and where the gaps are, scored against our 12-pillar framework. It is the structured version of the spot-check, done objectively and without the bias that creeps into a self-check.

If you then want to track movement over time, the Annual, Bi-Annual and Quarterly cadences are bespoke priced. But the first reading costs nothing, so there is no reason not to find out where you stand.

Start with a free Exec Brief, or read the methodology to see how each reading is built.