Making Your Website AI-Ready

Why this matters

AI platforms like ChatGPT, Claude, and Google AI don't read websites the way search engines do. They look for structured, authoritative information they can draw from when generating responses. If your website isn't set up for AI discovery, you're invisible to a growing share of your potential customers.

robots.txt for AI Crawlers

Many websites accidentally block AI crawlers, which means they won't be able to access your content. Here's what you need to know:

• Common AI user agents: GPTBot (OpenAI), Claude-Web (Anthropic), GoogleOther (Google), PerplexityBot (Perplexity)
• Check your robots.txt by visiting your domain's /robots.txt file
• Example allowing AI crawlers: If your robots.txt contains entries like User-agent: GPTBot followed by Disallow: /, you're blocking OpenAI from crawling your content
• Why it matters: Blocking AI crawlers means your business information won't be included in AI model training or retrieval systems, making you invisible to users asking AI platforms questions

Structured Data & Schema Markup

Schema markup helps AI platforms understand what your website is about. Including structured data significantly improves your chances of being cited. Key schemas to implement:

• Organization schema: Basic company information (name, logo, contact details, social profiles)
• Product/Service schema: What you sell, pricing, descriptions, and availability
• FAQ schema: AI platforms love FAQ content — it directly answers common questions
• Review/Rating schema: Customer reviews and ratings improve credibility signals

Schema markup won't guarantee citations, but it makes your information more accessible to AI systems and increases the likelihood they'll have accurate, structured data to draw from.

llms.txt

llms.txt is an emerging standard for communicating directly with AI systems. Similar to robots.txt for search engines, it's a simple text file that tells AI platforms about your business in a machine-readable format.

• What to include: Company description, key services/products, pricing, team information, unique selling points, and links to important pages
• How to create one: Place a plain text file at /llms.txt on your domain with clear, concise information about your business
• Link to K&C's example: See our own llms.txt → for an example of what this looks like

Content Accessibility for AI

How you structure and present content directly affects whether AI can extract and cite it:

• Clear headings and structure: Use H1, H2, H3 headings logically. AI parses by structure — disorganised content is harder to understand
• Factual, quotable statements: Write clear, factual sentences. Avoid walls of paragraph text with no breaks. AI models cite specific, well-articulated claims
• Expertise signals: Include author bios, credentials, and certifications. AI platforms prioritise content from recognised experts
• Regular updates and freshness: Publish consistently and update existing content. Stale websites signal lower authority to AI systems

What K&C does

Website setup review is part of the Deliver step of our methodology. When you work with K&C, we check your technical setup and flag anything that's blocking AI discovery — from robots.txt configuration to missing schema markup to content structure issues. We don't build or redesign your site, but we identify the specific things that prevent AI platforms from seeing and citing you.

This is a tactical, measurable part of improving your AI visibility. Fix these issues, and you remove barriers to being found.