Answers

What's the difference between AI See, AI Think and AI Do?

AI See, AI Think and AI Do are Known & Cited's three GEO measurement products, one per funnel stage. AI See measures whether AI names your brand at all (top of funnel). AI Think measures how AI describes you (mid funnel). AI Do measures whether AI puts you in the buying shortlist (lower funnel). Each has its own five-band scale.

AI See: am I named at all?

Mention rate, citation frequency and share of voice against named competitors. Bands run Ghost, Whisper, Emerging, Cited, Known and Cited. Most brands start here.

AI Think: how am I described?

Theme clarity, sentiment and narrative fit, engine by engine. Bands run At Risk, Exposed, Mixed, Trusted, Authoritative. This is the reputation layer: being named is worthless if the description loses the deal.

AI Do: am I in the shortlist?

Listicle inclusion, shortlist position and community presence at the buying moment. Bands run Overlooked, Noticed, Shortlisted, Recommended, In the Basket. This is the closest measurement to revenue.

Buying them together or apart

Each product stands alone, and they sequence naturally: See, then Think, then Do. The methodology underneath is shared, so scores are comparable across cycles.

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