In mid-2026 Known & Cited retired its original single-framework offer and rebuilt around three products: AI See, AI Think and AI Do. This is the honest account of why, written by the founder, including the parts where we got the first version wrong.
K&C launched with a single measurement framework: one score, one report, one name. It was a good product and it found clients. But it asked one score to describe the whole funnel, and buyers kept asking the same three questions in different words: does AI know us, what does it say about us, and does it tell people to buy us. Three questions. One score. Something had to give.
Buyers don't think in frameworks; they think in funnel stages. The marketing director worrying about awareness and the sales director worrying about shortlists are different people with different budgets and different definitions of success. A single blended score gave both of them an answer and neither of them their answer.
AI See, AI Think and AI Do map one-to-one onto the questions buyers already ask. Each gets its own five-band scale, so a score always lands with meaning attached. Each can be bought alone or in sequence. And each report can go deep on its stage instead of skimming all three. The funnel was always the structure; now the products admit it.
We moved to a simple public shape: bespoke pricing for one-off reports, subscriptions from £475 per month for tracked measurement. Measurement is worth most when it repeats; a subscription aligns what we sell with how the value actually arrives. One-off reports stay available because sometimes you genuinely need one answer, once.
Existing clients were mapped to the new products with nothing lost in translation; the methodology underneath is continuous. Prospects get a clearer front door: pick the funnel stage that hurts, start there. And everyone gets the same promise the old offer carried: a defensible measurement, a clear reading, recommendations with owners on them.
Written by Russ Read-Barrow, founder of Known & Cited. Bath, July 2026.