AI Think measures how AI engines describe your brand once they know you exist. Being named is not enough if the description is wrong, thin, outdated or damaging. AI Think reads the sentiment, the themes and the narrative AI attaches to your name.
Every AI Think report scores your brand from 0 to 100 and places it in one of five bands:
Whether AI describes you the way you describe yourself, or invents its own version of your story.
Whether the tone of AI answers about your brand is positive, neutral, mixed or negative, engine by engine.
How closely the AI story matches the positioning you have invested in building.
Mid-funnel buyers ask AI to compare, summarise and assess. If the description is wrong, you lose the deal without ever knowing you were in it. AI Think is the reputation layer of the funnel.
"Being mentioned is table stakes. The deal is won or lost in how the machine describes you when you are not in the room."
Russ Read-Barrow, founder, Known & Cited, July 2026
Every K&C report is built around the AMEC GEO Principles: personas, journey stages, sub-products and buying factors, combined into the question set your buyers actually put to AI. We measure across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity as standard, with additional engines including Claude, Copilot and Grok added on client request. Around 6,000 AI responses per report, sampled over a seven-day window, reviewed by a K&C analyst at six named checkpoints. Read the full methodology.
NorthBeam is a fictional enterprise cybersecurity brand. We built a full illustrative AI Think report around it so you can see exactly what you would receive, section by section. Read the NorthBeam worked example.
Subscriptions start from £475 per month. Single one-off reports are priced bespoke. See how we price K&C reports and services.