AI Visibility Strategy is K&C's core product that measures how AI engines cite and recommend a business, then sets the plan to change that answer.
AI Visibility Strategy is K&C's core product. It measures how AI engines cite and recommend a business, produces an AI Visibility Score from 0 to 100, and sets out the plan to change the answer those engines give. It runs across ChatGPT, Google AI Overviews and Perplexity, and is delivered on a cadence that suits the business.
Search is shifting. According to Conductor in 2025, 37 per cent of consumers now start their searches with AI rather than Google, and 94 per cent of B2B buyers now use AI as part of their purchasing research. If the engines do not cite a business well, that business is missing from a growing share of buying decisions.
Most organisations have no clear read on how they appear inside an AI answer. They can see their website analytics, but not whether ChatGPT recommends them or what sources it leans on. AVS closes that gap.
Measurement on its own is not enough. AVS pairs the number with a plan, so a business knows not just where it stands but what to do next.
An AVS engagement starts by building a question set tailored to the business and its buyers, then running it across the three engines. We score the results through the 12-pillar framework and produce an AI Visibility Score with a clear band.
We then translate findings into a prioritised plan covering visibility, source quality and narrative. The Exec Brief is free and gives a first read. Deeper cadences, Annual, Bi-Annual and Quarterly, are bespoke priced to the scale of the work.
The cadence matters because the engines keep changing. Re-measuring on a regular schedule lets a business track movement and adjust. You can see it in action or start with an Exec Brief.
Book an AVS Exec Brief: a real, one-off measurement of how ChatGPT, Google AI Overviews and Perplexity talk about your business right now. Same methodology as the full AI Visibility Strategy, delivered manually, free of charge. Annual, Bi-Annual and Quarterly cadences are bespoke priced.
Book your AVS Exec Brief →