The AI Visibility Score is a 0 to 100 composite that measures how strongly AI engines cite and recommend a business across three weighted dimensions.
AI Visibility Score is a single 0 to 100 figure that measures how strongly AI engines cite and recommend a business. It combines three dimensions: AI Visibility at 40 per cent, Source Quality at 30 per cent and Narrative Fit at 30 per cent. The result sits in one of five bands, from Ghost to Known and Cited.
Buyers increasingly ask an AI engine before they ask a search box. A figure that sits in one place lets a business see, at a glance, whether the engines name it, trust the sources behind it and tell the right story about it.
A single number also makes change measurable. Without one score, a business is guessing whether its work moved the needle. With one, it can set a baseline, act, and re-measure against the same scale.
The three dimensions matter because being mentioned is not the same as being recommended well. AI Visibility asks whether you appear at all. Source Quality asks whether the citations behind you are credible. Narrative Fit asks whether the story the engines tell matches the one you want told.
K&C calculates the AI Visibility Score as the headline output of an AI Visibility Strategy. The score is built from a tailored question set run across the three engines, then read through our 12-pillar framework.
We weight the three dimensions at 40, 30 and 30 so that raw presence never masks weak sourcing or a misaligned story. A business can be visible and still poorly recommended, and the weighting surfaces that.
Every score lands in a fixed band, so the figure carries plain meaning. You can see the full method on the score page, and the bands tell you where the work should start.
Book an AVS Exec Brief: a real, one-off measurement of how ChatGPT, Google AI Overviews and Perplexity talk about your business right now. Same methodology as the full AI Visibility Strategy, delivered manually, free of charge. Annual, Bi-Annual and Quarterly cadences are bespoke priced.
Book your AVS Exec Brief →