Sweeplet is a fictional consumer wellbeing app selling subscriptions direct to UK consumers. It is fictional, built so you can see exactly how a K&C AI Do report reads, section by section, without waiting for a client to consent to publication. The numbers are illustrative; the structure, depth and judgement are exactly what a client receives.
Headline: Sweeplet lands in the Noticed band on the AI Do five-band scale. Here's the story the report tells, and what we'd do about it.
When consumers ask AI which wellbeing app to download, Sweeplet appears in some long-list answers but almost never in the shortlists. In best-of answers it appears fourth or lower where it appears at all. That places Sweeplet in the Noticed band: on the radar, not in the basket.
The engines build their wellbeing shortlists from three source types: app-store editorial, listicle round-ups on lifestyle publications, and community recommendations. Sweeplet is strong in the app stores, thin on listicles, and nearly absent from the community sources.
The two brands that dominate the shortlists appear in at least six of the ten listicles AI cites most, and both have active, positively-voted presence in the two communities the engines lean on. Neither advantage is paid; both are earnable.
Top three, owner-tagged: pitch inclusion in the four highest-cited listicles where Sweeplet is absent; seed genuine founder-led participation in the two communities AI trusts at the buying moment; and restructure the comparison page on Sweeplet's own site into answer-first format so engines can lift it directly.
A full client report carries the complete evidence base behind every statement above: around 6,000 AI responses, engine-by-engine breakdowns, the full source analysis, the complete recommendation set ranked by effort versus impact, and AMEC GEO Principles alignment throughout. This page is the shape; the report is the substance.